If you think you went through a lot this year, chances are your hair did too. One side effect of COVID is hair loss, and getting back into the world after the pandemic has prompted a lot of us to dye our hair a new color, which creates some damage. But even if your hair didn’t change much in 2022, the hair-care offerings around you certainly have, adapting to meet the issues that have become more prevalent, making way for a new class of hair-care trends and products.As we look toward 2023, experts are predicting a wave of hair-care trends based on repair, protection, and growth. Hairstylist Clayton Hawkins, for example, says a lot of his clients who cut their hair during the height of the pandemic now want to grow it long again — and they’re looking for products to help. This is one reason that scalp care — with the goal of making hair follicles, and therefore hair itself, healthier — is thriving.
Scalp care has emerged as an important category in the world of hair care. Because it’s an extension of your skin with more hair follicles, the hair care industry is currently experiencing a “skinification” trend. This is defined by a shift towards evidence-based claims and ingredients related to skincare. The brands sell products that treat scalp problems like dandruff, dryness, and oiliness. Ingredients in these products help to balance the pH levels of the scalp and promote healthy hair growth. As a result of this trend, brands have created scalp-nourishing and exfoliating products such as scalp scrubs, nourishing masks, clarifying oils, and scalp treatments. Kevin.Murphy’s Scalp.spa range is the best example.
Hair care is an ever evolving billion dollar Industry that constantly is evolving with new innovations, products, technology and trends being introduced constantly to cater to the changing needs of consumers. As we enter 2023, there are several exciting new developments from shampoos and conditioners to styling products and treatments. In this article, StyleSpeak discusses the latest hair care developments that are recently taking the industry by storm.Since scalp care in trend, Unilever has filed a patent for a prebiotic scalp care formulation called Disaccharide Trehalose to reduce the level of fungi associated with dandruff. L’Oreal too has filed a patent on a method it developed for predicting hair loss and identifying the molecular signature of a person’s scalp in alopecia.